Bjarney Harðardóttir

Owner, 66°North

Bjarney has been involved in many areas of the business environment focusing on marketing and strategy since 1995 e.g., as VP of Marketing at Íslandsbanki (the Bank of Iceland).  She also taught Brand management at the Reykjavik University. In 2011 Bjarney bought with her husband, Helgi Rúnar Óskarsson, 66°North with the aim to build the first global consumer brand from Iceland with a leading role in the world as sustainable Outerwear brand. Bjarney has been leading circular strategy within 66°North.