Mads Kogsgaard Hansen

Senior Global Product Manager for Classics & Product Circularity, Bang & Olufsen

As Senior Global Product Manager for Classics & Product Circularity at Bang & Olufsen, Mads Kogsgaard Hansen is responsible for product innovation and business development, incorporating his passion for the circular economy and human- centered design within this role. Mads is leading the Classics initiative at the company which aims to restore and reimagine classic products, demonstrating Bang & Olufsen’s commitment to longevity.

With a background in material engineering, Mads is driven by creating meaningful innovations and crafting sustainable solutions to enable brands to make a positive impact to the world and enable people to live better lives. Most recently, his commitment to product circularity resulted in Beosound Level becoming the first ever Cradle to Cradle Certified® speaker in the consumer electronics industry.