Marcus Linder

Director of Sustainable Business, RISE

Marcus Linder is the director of Sustainable Business at RISE. Sustainable Business is the center of circular economy innovation projects focused on high value retention/slow cycles at RISE Research Institutes of Sweden. He has a background as a researcher with 10 years of research on circular business models. His PhD is focused on the value capture-side of sustainable business models. He is most recognized for his research contribution around the idea of economic value retention as a core attribute of value creation in circular business models, and its implications for how we should measure circular performance.